Course curriculum

  • 1

    START HERE: Hi There! 👋

    • START HERE: Hi There and How It Works

    • Welcome Quiz

  • 2

    Day 1: Nail Your Offering or Nail Your Coffin ⚰️

    • Lesson 1: Nail Your Offering or Nail Your Coffin

    • Lesson 2: Finding Your Niche

    • Lesson 3: Choose One

    • Lesson 4: The Wheel of Your Expertise

  • 3

    Day 2: Cotton Eye Joe 👁

    • Lesson 1: Cotton Eye Joe

    • Lesson 2: Where Did You Come From? Where Did You Go?

    • Lesson 3: The Dance

  • 4

    Day 3: Who Are You Looking For? 🔎

    • Lesson 1: Who Are You Doing It For?

    • Lesson 2: Target Market Quiz

    • Lesson 3: Create a Persona

  • 5

    Day 4: Empathy Insights ♡

    • Lesson 1: Change The Way You See The World

    • Lesson 2: Empathy Insights

    • Feedback Time

  • 6

    Day 5: Peek-A-Boo 👀

    • Lesson 1: Peek-A-Boo

    • Lesson 2: Where Are They Hiding?

  • 7

    Day 6: Are You Going U.P.? ⬆️

    • Lesson 1: Self-Deprecate to Accumulate

    • Lesson 2: Definitely Not an Elevator Pitch

  • 8

    Day 7: Networking Reimagined 👯‍♀️

    • Lesson 1: Networking Reimagined

  • 9

    Day 8: Who Do You Know? 🙋‍♀️

    • Lesson 1: Who Do You Know?

    • Lesson 2: Look How Far You've Come

  • 10

    Day 9: Let's Go Fruit Picking 🍎

    • Lesson 1: Low Hanging Fruit

    • Lesson 2: Make Every Connection Meaningful

  • 11

    Day 10: Cherry Pick Your Channels 🍒

    • Lesson 1: Removing the Smoke and Mirrors

    • Lesson 2: Are You Spreading Yourself Too Thin?

    • Lesson 3: You Choose

  • 12

    Day 11: Get Into Bed With Google 💻

    • Lesson 1: 10 Quick Wins

    • Lesson 2: Google Geek Quiz

    • Lesson 3: Get the Google Ball Rolling

  • 13

    Day 12: The Psychology of Marketing 🧠

    • Lesson 1: The Marketing Mindset

    • Lesson 2: The Six Principles of Persuasion

    • Assignment: Your Principles of Persuasion

  • 14

    Day 13: The Funnel, the Flywheel and the Water Park ☸︎

    • Lesson 1: The Funnel, the Flywheel and the Water Park

    • Lesson 2: Quick Reflection

  • 15

    Day 14: Design Your Water Park 🌊

    • Lesson 1: Design Your Marketing Water Park

  • 16

    Day 15: Create Your Editorial Calendar 🗓

  • 17

    Day 16: Prepare Yourself For a Pep Talk 🗣

    • Lesson 1: Prepare Yourself For a Pep Talk

    • Lesson 2: Be Helpful

    • Lesson 3: Get Inspired

  • 18

    Day 17: The Content Workout Plan 🏋️‍♀️

    • Lesson 1: Find Your Starting Pace

    • Lesson 2: Your Content Workout Plan

  • 19

    Day 18: Think in Campaigns Not Posts 📮

    • Lesson 1: Think in Campaigns Not Posts

    • Lesson 2: Design a Marketing Campaign

  • 20

    Day 19: Reviewing and Tracking 📈

    • Lesson 1: Review and Track

    • Lesson 2: Make Space to Review

  • 21

    Day 20: The Big Fat Marketing Quiz of the Year 🤓

    • Quiz: The Big Fat Marketing Quiz of the Year

  • 22

    Day 21: MIC DROP! 🎤

    • Mic Drop!